Across the UK, McCain Foods has brought their new Ready-Baked Jackets (potatoes, in other words) out of the stores and on to the streets so consumers can experience the product firsthand in several ways. This groundbreaking campaign tapped into people’s senses using touch, smell and sight to create a 360 degree branding experience.
Archive for February, 2012
The Future Room Exhibition, data visualisation by Coca-Cola
Check out this data visualistation from Coca-Cola to celebrate their 125th anniversary. Created by the guys at Antilop, it’s called the “Future Room” concept, made specifically for the Turkish modern-art museum Santralistanbul. They transformed a section of the gallery into an impressive 90 square meter, 270-degree projection mapping installation.
BMW iAd: Explore the i8 Concept Car in 3D
I’m on a mission to post every iAd I stumble across, well at least that’s what I wanted to do when interactive ads on mobile devices were just seeing the light of day, and I probably haven’t done a great job of doing it, so here’s to fixing that moving forward…
Space Invaders alarm clock that acts as a Gmail notifier
February 7th, 2012 by: Conner Flynn Remember that retro looking Space Invaders clock we told you about last year? It was pretty cool by itself, but now it has become even more functional. Designer Grant Gibson turned his into an awesome Gmail notifier.