Currently working as Creative Technical Director for The Blue Hive (Ogilvy, Wunderman & MindShare) on the Ford of Europe account.

All posts in Crowdsourcing

Posted:
March 4, 2012
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The Tweet Fleet by Mercedes Benz

Finding a car space at Christmas time is a daunting task just about anywhere in the world, so Mercedes-Benz created “The Tweet Fleet” to fix just that by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as yo

Posted:
January 26, 2012
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Groupon Smart Kiosk Experiment Brings On-The-Spot Deals For Chicago Users

For those who felt that the daily deal market was limited to just a daily email or app, Groupon have come up with a new way to entice non-users to avail of their services and convince them to sign up.

Posted:
December 14, 2011
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New Google Map Maker seeks to make mapping easier


14th December 2011 by Paul Sawers You may have seen Google’s ongoing efforts to improve the overall look, feel, and usability across its range of products in recent months. Today, Google has announced another product makeover with a new version of Google Map Maker to “help users map the places they know best and make their hometowns sparkle on Google Maps.”

Posted:
December 12, 2011
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Nike’s AR Running Campaign Gives Real World Twist

Mobile campaigns that feature gamification or augmented reality are becoming the norm rather than the exception, more advertisers and brands are incorporating smartphones in their latest campaigns with gamification becoming the main element.

Posted:
October 18, 2011
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C.A.R.S. – You Can Help Develop The Game

The first project from the brand new World of Mass Development platform aims to develop the ultimate racing simulation with the help of crowdsourcing (i.e. you lot). This new approach to game development is the brain child of Slighty Mad Studios, the developers behind Need For Speed: Shift 2 Unleashed.