Currently working as Creative Technical Director for The Blue Hive (Ogilvy, Wunderman & MindShare) on the Ford of Europe account.

BMW iAd: Explore the i8 Concept Car in 3D

I’m on a mission to post every iAd I stumble across, well at least that’s what I wanted to do when interactive ads on mobile devices were just seeing the light of day, and I probably haven’t done a great job of doing it, so here’s to fixing that moving forward…

Xbox Kinect: Dancify Yourself Mobile App

There is a growing trend towards launching promo mobile apps for console games which I’m not sure every buys into just yet, but when you see an example like this from AKQA for Dance Central 2 (the sequel to the most popular Xbox Kinect game) you’ll soon realise the potential for fun-based feature apps and the power of the content that can be shared from it… very cool…

Introducing the Nike+ fuelband

The Nike+ FuelBand is designed for anyone who wants to be more active. It measures your daily activity and turns it all into NikeFuel. So you can set a goal for every day and then go out and beat it. Life is a sport. Make it Count.

Volkswagen Singapore’s first interactive press ad w/mobile augmented reality

Volkswagen Singapore marks the launch of its inaugural iPhone app with Singapore’s first augmented reality newspaper ad! Readers who caught the ad on New Year’s Day were able to unlock the augmented reality surprise via the VW SG iPhone app’s “Interact” function. You can also access a mini showroom via the app to explore model features and book a test drive with just one touch.

Mercedes-Benz: Augmented Reality Accessories

Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year…

Intel – Info Stream Lovely real-time data app

Intel – Info Stream Lovely real-time data app for following the action on match days – Liking the clean design and simple interactions. What is bizarre though is that all of their promo comms feature iPhones yet it’s only available for Android at the moment.

X-Ray App That Lets You See Through Model’s Clothing

So here’s more proof that sex sells. I think it’s sort of sad why a lot of retailers push women dressed in skimpy or revealing stuff when they aren’t even selling said clothing (or rather, lingerie) in the first place. Liquor ads? Perfume campaigns? Ads for deodorant?

TableDrum iDevice app turns any surface into a virtual drum kit

Originally posted on 17 August 2011 by The TableDrum app for iPhone, iPad and iPod touch transforms rhythmic tapping on just about any surface into real-time virtual drum sounds With a few notable exceptions, the fine art of tabletop tapping has been a purely non-digital experience for most people.

Coke Launches Interactive Campaign With Motion Detection App


Coca-Cola has integrated their television commercials with a mobile app as part of a playful new motion sensing campaign. Launched in Hong Kong, the branded app Chok turns mobile devices in a Wii-like remote control that the user shakes when a Coke commercial comes on the screen.

The Love Making Profile App

So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love making profile that will ultimately generate their summer of sexual stats!