Across the UK, McCain Foods has brought their new Ready-Baked Jackets (potatoes, in other words) out of the stores and on to the streets so consumers can experience the product firsthand in several ways. This groundbreaking campaign tapped into people’s senses using touch, smell and sight to create a 360 degree branding experience.
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Space Invaders alarm clock that acts as a Gmail notifier
February 7th, 2012 by: Conner Flynn Remember that retro looking Space Invaders clock we told you about last year? It was pretty cool by itself, but now it has become even more functional. Designer Grant Gibson turned his into an awesome Gmail notifier.
Self-driving BMW motors down the Autobahn
We’ve seen plenty of concepts for self-driving cars, but now BMW has thrown their hat into the ring. Best of all, instead of showing off their car in the relative safety of a test track, they’ve gone for one of the most challenging driving environments in the world, the speed limit free German Autobahn.
Introducing the Nike+ fuelband
The Nike+ FuelBand is designed for anyone who wants to be more active. It measures your daily activity and turns it all into NikeFuel. So you can set a goal for every day and then go out and beat it. Life is a sport. Make it Count.
Controlled Quantum Levitation on a Wipe’Out Track
Here is a short footage on our recent work on quantum levitation. We were inspired by the game Wipe’out to do our work. With this new technology, we hope to revolutionize the world of motor transport; Maybe in a near future we could assist to a real Wipe’out race.
DIY 360 Degree Panoramic View Camera Ball
When this ball is thrown into the air, its 36 cellphone cameras simultaneously snap a photo. The result is a panoramic view of everything around it, above it, and below it. Of course, it’s also well cushioned in case you drop it.
TableDrum iDevice app turns any surface into a virtual drum kit
Originally posted on 17 August 2011 by The TableDrum app for iPhone, iPad and iPod touch transforms rhythmic tapping on just about any surface into real-time virtual drum sounds With a few notable exceptions, the fine art of tabletop tapping has been a purely non-digital experience for most people.
Coke Launches Interactive Campaign With Motion Detection App
Coca-Cola has integrated their television commercials with a mobile app as part of a playful new motion sensing campaign. Launched in Hong Kong, the branded app Chok turns mobile devices in a Wii-like remote control that the user shakes when a Coke commercial comes on the screen.
3D Projection Mapping Helps Chelsea Footballers Play Giant Space Invaders Game
Real Motion Gaming Technology: Chelsea Football Club from Scott Ashton on Vimeo.
Quintessential Productions used interactive technology and detection systems to build this large game of Space Invaders, which four members of the Chelsea Football Team tried out. 3D projection mapping displayed the aliens on a wall and the players had to kick footballs at them as they crept downwards.