O2 aims to counter consumer gloom with virtual Santa’s grotto

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March 4, 2012

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The Tweet Fleet by Mercedes Benz

Finding a car space at Christmas time is a daunting task just about anywhere in the world, so Mercedes-Benz created “The Tweet Fleet” to fix just that by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as yo

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January 26, 2012

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Groupon Smart Kiosk Experiment Brings On-The-Spot Deals For Chicago Users

For those who felt that the daily deal market was limited to just a daily email or app, Groupon have come up with a new way to entice non-users to avail of their services and convince them to sign up.

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January 23, 2012

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Xbox Kinect: Dancify Yourself Mobile App

There is a growing trend towards launching promo mobile apps for console games which I’m not sure every buys into just yet, but when you see an example like this from AKQA for Dance Central 2 (the sequel to the most popular Xbox Kinect game) you’ll soon realise the potential for fun-based feature apps and the power of the content that can be shared from it… very cool…

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January 9, 2012

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Toyota Yaris: Rap Your Rants Facebook App

Toyota UK has launched a Facebook app challenging fans to leave a 40 character rant about something that’s been bugging them lately, with the best entires to be turned into music videos recorded by animated rapper Gadget and his sidekick puppet Slick, during a 72 hour social event.

Toyota UK has 11,000 fans on Facebook, so I’m looking forward to seeing how the combination of crowd sourced content and professionally recorded mini-rap videos plays out in terms of additional fans and the related “talking about this” count. Created by Saatchi & Saatchi.

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January 3, 2012

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html5

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Microsoft Disco Breaker: IE9 HTML5 Experience

Microsoft Istanbul has teamed up with Bedük (a famous Turkish pop star) to create the Disco Breaker experience showcasing the new HTML5 features of Internet Explorer 9.The only trailer available is in Turkish, but I think you get the drift of how the experience will play out with this video

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December 30, 2011

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Intel – Info Stream Lovely real-time data app

Intel – Info Stream Lovely real-time data app for following the action on match days – Liking the clean design and simple interactions. What is bizarre though is that all of their promo comms feature iPhones yet it’s only available for Android at the moment.

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December 14, 2011

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New Google Map Maker seeks to make mapping easier

14th December 2011 by Paul Sawers You may have seen Google’s ongoing efforts to improve the overall look, feel, and usability across its range of products in recent months. Today, Google has announced another product makeover with a new version of Google Map Maker to “help users map the places they know best and make their hometowns sparkle on Google Maps.”

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December 13, 2011

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Twine: The Revolutionary Box That Can Make Your Appliances Tweet

The day when your washer emails to say your clothes are clean and your basement tweets when it’s flooding is closer than we thought, and it doesn’t look at all as expected. Instead of multiple connected appliances, such a system relies on a tiny WiFi-connected box called Twine.

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December 12, 2011

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Nike’s AR Running Campaign Gives Real World Twist

Mobile campaigns that feature gamification or augmented reality are becoming the norm rather than the exception, more advertisers and brands are incorporating smartphones in their latest campaigns with gamification becoming the main element.

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December 12, 2011

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