Currently working as Creative Technical Director for The Blue Hive (Ogilvy, Wunderman & MindShare) on the Ford of Europe account.

The Tweet Fleet by Mercedes Benz

Finding a car space at Christmas time is a daunting task just about anywhere in the world, so Mercedes-Benz created “The Tweet Fleet” to fix just that by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as yo

BMW iAd: Explore the i8 Concept Car in 3D

I’m on a mission to post every iAd I stumble across, well at least that’s what I wanted to do when interactive ads on mobile devices were just seeing the light of day, and I probably haven’t done a great job of doing it, so here’s to fixing that moving forward…

BMW 1 Series: Projection Mapping Racing Game

BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook.Players tim

How General Motors made back seat windows interactive for kids

Here is a really cool project initiated by General Motors, called the “Windows of Opportunity” project that challenged the FutureLAB at the Bezalel Academy of Art and Design in Israel to make back seat windows interactive for kids… The challenge was designed around a transparent digital display window, and the students worked with the General Motors Human-Machine Interface Group to explore the possibilities of the future.

Self-driving BMW motors down the Autobahn

We’ve seen plenty of concepts for self-driving cars, but now BMW has thrown their hat into the ring. Best of all, instead of showing off their car in the relative safety of a test track, they’ve gone for one of the most challenging driving environments in the world, the speed limit free German Autobahn.

Toyota Yaris: Rap Your Rants Facebook App

Toyota UK has launched a Facebook app challenging fans to leave a 40 character rant about something that’s been bugging them lately, with the best entires to be turned into music videos recorded by animated rapper Gadget and his sidekick puppet Slick, during a 72 hour social event.

Toyota UK has 11,000 fans on Facebook, so I’m looking forward to seeing how the combination of crowd sourced content and professionally recorded mini-rap videos plays out in terms of additional fans and the related “talking about this” count. Created by Saatchi & Saatchi.

Controlled Quantum Levitation on a Wipe’Out Track

Here is a short footage on our recent work on quantum levitation. We were inspired by the game Wipe’out to do our work. With this new technology, we hope to revolutionize the world of motor transport; Maybe in a near future we could assist to a real Wipe’out race.

Volkswagen Singapore’s first interactive press ad w/mobile augmented reality

Volkswagen Singapore marks the launch of its inaugural iPhone app with Singapore’s first augmented reality newspaper ad! Readers who caught the ad on New Year’s Day were able to unlock the augmented reality surprise via the VW SG iPhone app’s “Interact” function. You can also access a mini showroom via the app to explore model features and book a test drive with just one touch.

Mercedes-Benz: Augmented Reality Accessories

Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year…

LG updates eye-tracking, glasses-free 3D displays, learns to love the hyphen

LG EXPANDS ITS GLASSES-FREE 3D MONITOR LINE-UP Latest Monitor from LG Takes Glasses-Free 3D To A Whole New Level

SEOUL, Nov. 30, 2011 — LG Electronics (LG) extends its glasses-free 3D monitor lineup with the 25-inch DX2500, which incorporates glasses-free parallax barrier 3D and head-tracking technologies.