Mobile campaigns that feature gamification or augmented reality are becoming the norm rather than the exception, more advertisers and brands are incorporating smartphones in their latest campaigns with gamification becoming the main element.
All posts in Sports
3D Projection Mapping Helps Chelsea Footballers Play Giant Space Invaders Game
Real Motion Gaming Technology: Chelsea Football Club from Scott Ashton on Vimeo.
Quintessential Productions used interactive technology and detection systems to build this large game of Space Invaders, which four members of the Chelsea Football Team tried out. 3D projection mapping displayed the aliens on a wall and the players had to kick footballs at them as they crept downwards.
Nokia x Burton — Push Snowboarding @ US Open
In September 2010, we announced the Nokia x Burton collaboration to the world. Only 7 months later, Push Snowboarding launched big time at the US Open. Some of the world’s greatest riders tested the kit and members of the public gave us their thoughts as we asked the question: what could Push Snowboarding become next?
LG updates eye-tracking, glasses-free 3D displays, learns to love the hyphen
LG EXPANDS ITS GLASSES-FREE 3D MONITOR LINE-UP Latest Monitor from LG Takes Glasses-Free 3D To A Whole New Level
SEOUL, Nov. 30, 2011 — LG Electronics (LG) extends its glasses-free 3D monitor lineup with the 25-inch DX2500, which incorporates glasses-free parallax barrier 3D and head-tracking technologies.