Across the UK, McCain Foods has brought their new Ready-Baked Jackets (potatoes, in other words) out of the stores and on to the streets so consumers can experience the product firsthand in several ways. This groundbreaking campaign tapped into people’s senses using touch, smell and sight to create a 360 degree branding experience.

Check out this data visualistation from Coca-Cola to celebrate their 125th anniversary. Created by the guys at Antilop, it’s called the “Future Room” concept, made specifically for the Turkish modern-art museum Santralistanbul. They transformed a section of the gallery into an impressive 90 square meter, 270-degree projection mapping installation.

I’m on a mission to post every iAd I stumble across, well at least that’s what I wanted to do when interactive ads on mobile devices were just seeing the light of day, and I probably haven’t done a great job of doing it, so here’s to fixing that moving forward…

February 7th, 2012 by: Conner Flynn Remember that retro looking Space Invaders clock we told you about last year? It was pretty cool by itself, but now it has become even more functional. Designer Grant Gibson turned his into an awesome Gmail notifier.

BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook.Players tim

For those who felt that the daily deal market was limited to just a daily email or app, Groupon have come up with a new way to entice non-users to avail of their services and convince them to sign up.

NET-A-PORTER are rolling out Augmented Reality Shopping Windows, around the world including Paris, New York, London, Munich and Sydney. The video demo above is from late last year for Fashion’s Night Out celebrations in London and New York, but as of today, it’s been rolled out globally

Here is a really cool project initiated by General Motors, called the “Windows of Opportunity” project that challenged the FutureLAB at the Bezalel Academy of Art and Design in Israel to make back seat windows interactive for kids… The challenge was designed around a transparent digital display window, and the students worked with the General Motors Human-Machine Interface Group to explore the possibilities of the future.

We’ve seen plenty of concepts for self-driving cars, but now BMW has thrown their hat into the ring. Best of all, instead of showing off their car in the relative safety of a test track, they’ve gone for one of the most challenging driving environments in the world, the speed limit free German Autobahn.